DGMark Agency, a well-established digital marketing agency in Andheri, Mumbai, played a transformative role in revamping the online presence of Allied Ispat Pvt. Ltd., a legacy brand in the steel manufacturing space. Known for its high-quality rolling shutter parts, steel partitions, and ceiling channels, Allied Ispat had built its success offline—but in the digital world, they were virtually invisible.
That’s when DGMark Agency stepped in. Armed with a deep understanding of B2B markets and a proven digital strategy, the agency led Allied Ispat through a full-scale digital transformation, helping the brand turn web searches into sales opportunities.
The Situation: Great Products, No Digital Footprint
Although Allied Ispat was a recognized name in construction and manufacturing circles, it lacked the online visibility needed in today’s fast-moving digital environment. The company faced several key challenges:
- Poor search engine visibility: Their website didn’t rank for key industry terms like “rolling shutter parts supplier” or “POP frame manufacturer.”
- Low website performance: The existing website lacked structure, speed, and mobile responsiveness.
- No active social presence: The brand had no social media strategy, limiting engagement and reach.
- Inconsistent branding: There was no digital storytelling or cohesive brand voice online.
DGMark Agency’s 3-Phase Digital Revival Strategy
To address these challenges, DGMark Agency designed a customized growth strategy centered around web development, SEO optimization, and social media marketing.
Phase 1: Building a Solid Digital Foundation
Website Development
DGMark Agency built a brand-new, mobile-responsive website tailored to Allied Ispat’s B2B audience. The new site included:
- Clear product segmentation
- Faster loading speeds
- SEO-ready architecture
- Visual storytelling through product photos and video
Google My Business Optimization
A fully optimized GMB listing was created to enhance Allied Ispat’s presence in local search results. It featured accurate business details, updated service offerings, high-quality visuals, and client reviews.
Establishing a Social Media Presence
DGMark Agency created and branded social profiles across Facebook, Instagram, LinkedIn, and Twitter to amplify visibility and engagement.
Phase 2: SEO Implementation by a Digital Marketing Agency in Andheri, Mumbai
With the digital infrastructure in place, DGMark Agency launched a performance-driven SEO campaign.
In-Depth Keyword Strategy
The agency researched high-intent B2B keywords and aligned them with website content. Focus terms included:
- “Rolling shutter parts manufacturer”
- “Roll Forming Machine Manufacturer”
- “POP Parts Manufacturer”
On-Page SEO Optimization
Meta titles, headers, image alt tags, and internal links were optimized to improve search engine rankings and user experience.
Technical Enhancements
The site was improved for speed, mobile usability, and overall performance. SSL certification and schema markup were added for trust and visibility.
Content Marketing
DGMark Agency published educational blog posts, product guides, and industry insights to position Allied Ispat as an expert in the steel manufacturing sector.
Phase 3: Activating a High-Impact Social Media Strategy
DGMark Agency focused on creating content that humanized the brand, informed the audience, and inspired engagement.
Platform-Specific Content Planning
Each platform had a unique role:
- LinkedIn showcased certifications, client stories, and industry updates.
- Instagram displayed visual narratives and behind-the-scenes glimpses.
- Facebook focused on product updates, customer interactions, and Q&A-style posts.
Consistency in Communication
A structured content calendar was maintained to ensure the brand stayed visible, relevant, and engaging every week.
The Results: A Digital Turnaround That Delivered Real Business Growth
DGMark Agency’s strategy produced strong, measurable results:
First-Page Rankings on Google
Allied Ispat began ranking for competitive, high-volume keywords, significantly boosting visibility.
150% Increase in Organic Website Traffic
Web traffic surged within six months, leading to more inquiries and sales discussions.
2x Growth in Social Media Engagement
Engagements, follower count, and inbound inquiries saw significant growth across all platforms.
Seamless Expansion into the UAE Market
With strong traction in India, Allied Ispat extended its presence into the UAE. DGMark Agency developed a localized website and implemented geo-targeted SEO strategies to support this international expansion.
Why DGMark Agency Leads Among Digital Marketing Agencies in Andheri, Mumbai
DGMark Agency blends creativity, strategy, and execution into one seamless package. Their understanding of B2B industries—especially in manufacturing, real estate, and education—makes them a top choice for companies seeking real results from their digital efforts.
Their services include:
- Tailored SEO strategies
- Conversion-focused website design
- Purposeful content marketing
- Scalable social media growth
Conclusion: From Legacy to Leadership—Online and Beyond
DGMark Agency helped Allied Ispat turn their offline credibility into online authority. Through a blend of technology, storytelling, and marketing intelligence, they proved that even traditional businesses can become digital leaders.
This transformation is not just a case study—it’s a blueprint for other businesses looking to evolve, adapt, and grow.
Get in Touch with DGmark Agency for Expert Digital Marketing Services
Mumbai Office Address:
22, Ground Floor, Harmony Mall, New Link Rd, near DGmark Institute, Sejal Park, Colony No 1, Bhagat Singh II, Goregaon West, Mumbai, Maharashtra 400104
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Andheri Office Address:
405, 4th Floor, Pratik, Ratan Nagar Apartment – B Wing, Bus Stop, Near Apna Bazar Rd, Opp. Dhake Colony, D.N. Nagar, Andheri West, Mumbai, Maharashtra 400053 Get Directions
Phone Number: 081045 95960
Website: https://dgmarkagency.com/
